Sans Normal Kemiv 15 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Helvetica Now' by Monotype, 'Pragmatica' by ParaType, and 'Air Superfamily' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, modern, confident, energetic, impact, motion, clarity, modernization, display, slanted, compact, geometric, clean, robust.
A slanted sans with dense, weighty strokes and smooth, rounded construction. Curves read as broad and even, with minimal stroke modulation and neatly closed counters. The letterforms are compact in footprint with a steady rhythm and generous internal shapes that keep the black mass from feeling clogged. Terminals are clean and blunt, and the overall silhouette favors simple geometry with slightly condensed proportions in many capitals.
Best suited to headlines, branding, and short promotional copy where a strong, energetic presence is desired. The compact, slanted forms make it a natural fit for sports-related graphics, event titles, packaging callouts, and bold editorial decks where momentum and impact matter.
The tone is assertive and forward-moving, with a sporty, contemporary feel driven by the consistent slant and sturdy stroke weight. It reads as confident and energetic rather than delicate or formal, giving text a sense of motion and urgency.
The design appears intended to deliver a high-impact, contemporary italic sans that feels fast and confident while staying clean and legible. Its geometry and tight rhythm suggest a focus on punchy display typography that can carry strong messaging in modern layouts.
The lowercase shows single-storey shapes (notably in a and g), reinforcing a straightforward, contemporary voice. Numerals are similarly heavy and rounded, with clear forms intended to hold up at display sizes and in short bursts of copy.