Sans Normal Lirek 6 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'MVB Embarcadero' by MVB, 'Agent Sans' by Positype, 'PTL Attention' by Primetype, 'NuOrder' by The Northern Block, 'Costanera' by W Type Foundry, and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, friendly, energetic, retro, impact, emphasis, motion, approachability, display, rounded, slanted, compact, soft terminals, bouncy.
A heavy, forward-slanted sans with rounded bowls and softened corners, giving the forms a compact, muscular silhouette. Strokes stay largely monoline, with broad curves and sturdy joins that keep counters relatively tight at heavier weights. The italic is built as a true oblique-like construction with consistent slant across caps and lowercase, producing a brisk rhythm and slightly condensed feel. Numerals share the same robust, rounded construction, with clear, open shapes designed to hold up in bold settings.
This font is best suited to short, high-impact copy such as headlines, posters, logos, and bold brand statements. It works well for sports and active-lifestyle graphics, packaging callouts, and promotional materials where a compact, energetic italic can add motion and emphasis. In dense paragraphs it will feel strong and attention-grabbing, so it’s most effective when used for display rather than extended reading.
The overall tone feels sporty and upbeat, combining assertive weight with approachable, rounded shapes. Its strong slant and tight spacing energy suggest motion and urgency, while the soft terminals keep it friendly rather than aggressive. The result reads as bold and extroverted, with a subtle retro sign-and-poster flavor.
The design appears intended to deliver maximum visual impact through a heavy weight and consistent slant, while keeping letterforms approachable via rounded geometry. It aims for fast recognition at size, creating a confident display voice that reads as active, contemporary, and slightly nostalgic.
Uppercase forms are broad and stable, while the lowercase introduces more lively, curved details that amplify the sense of bounce in text. In longer settings the weight and slant create a strong texture, favoring impact over delicate typographic nuance.