Sans Other Asmir 3 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, packaging, children’s, headlines, stickers, playful, quirky, friendly, hand-cut, bouncy, handmade feel, add humor, stand out, soft impact, chunky, rounded, irregular, cartoonish, soft-cornered.
A heavy, soft-edged sans with an intentionally irregular, hand-cut construction. Strokes are thick and uniform with rounded joins and terminals, while verticals and bowls subtly wobble to create a lively rhythm. Proportions vary from glyph to glyph, with slightly uneven widths and a gently shifting baseline feel in text. Counters are generally open and simple, and the overall silhouette favors chunky, rounded forms over strict geometric precision.
Well-suited to headlines, posters, packaging, and branding that benefits from a friendly, handcrafted voice. It can also work effectively for children’s materials, casual signage, and short social graphics where impact and personality matter more than typographic neutrality.
The font reads as cheerful and informal, with a comedic, approachable tone. Its uneven stance and soft corners give it a crafty, homemade character that feels energetic rather than polished. The overall impression is playful and attention-seeking without becoming decorative in a calligraphic way.
The design appears intended to capture a bold, handmade sans look—prioritizing personality, softness, and motion over strict regularity. It aims to feel human and fun, like letterforms cut or painted quickly, while remaining clear enough for prominent display use.
In running text the irregular widths and slightly inconsistent stroke placement create a noticeable bounce that works best when the type is allowed to be expressive. Numerals and capitals share the same chunky, cut-paper sensibility, helping headings and short statements feel cohesive and punchy.