Sans Normal Mobuk 20 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'EquipExtended' by Hoftype (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, signage, playful, punchy, friendly, retro, impact, approachability, display focus, brand presence, chunky, rounded, soft corners, compact counters, headline-ready.
A heavy, rounded sans with broad proportions and softened corners throughout. Strokes are uniformly thick, producing compact internal counters and a strong, poster-like silhouette. Curves feel circular and full, while joins and terminals are clean and squared-off just enough to keep shapes crisp at large sizes. The lowercase has a sturdy, blocky build with simple bowls and short extenders, and the numerals follow the same bold, rounded logic for consistent color in text.
Best suited for display applications such as posters, headlines, branding marks, packaging callouts, and signage where bold shapes need to read quickly. It can work for short UI labels or badges when space allows, but extended body text may feel dense due to the heavy fill and compact counters.
The overall tone is upbeat and approachable, with a chunky presence that reads as fun and confident rather than severe. Its wide, rounded forms evoke a retro display sensibility while remaining straightforward and contemporary in construction.
The design appears intended to deliver maximum impact with friendly, rounded geometry—prioritizing immediate legibility and a strong silhouette for attention-grabbing titles and brand-forward messaging.
In dense settings the tight counters and heavy weight create strong texture, so generous tracking and line spacing help maintain clarity. The design’s emphasis on solid shapes and rounded geometry makes it particularly impactful in short phrases and prominent labels.