Sans Normal Kurub 2 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Neusa Neu' by Inhouse Type, 'Bloery' by Runsell Type, and 'Sweet Sans' and 'Sweet Sans Pro' by Sweet (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, modern, confident, energetic, technical, impact, speed, modern branding, clarity, oblique, rounded, geometric, clean, streamlined.
A heavy, forward-slanted sans with broad proportions and smooth, rounded construction. Strokes are consistently thick with minimal contrast, and curves are drawn with an even, geometric logic, producing open bowls and clear counters. Terminals are clean and mostly blunt, with subtly softened corners that keep the texture friendly rather than harsh. Spacing and rhythm feel steady and punchy, and the numerals share the same wide, sturdy stance with simple, easily read shapes.
Best suited for display applications where a bold, high-impact voice is needed, such as headlines, posters, brand marks, and packaging. Its wide, slanted forms also fit sports and performance-themed graphics, as well as UI or promotional banners where quick, confident readability at larger sizes is key.
The overall tone is assertive and fast, with an aerodynamic, motion-driven feel created by the oblique angle and wide set. It reads as contemporary and performance-oriented—confident without becoming decorative—making it suitable for messaging that wants impact and momentum.
This font appears intended to deliver a modern, energetic sans voice with strong presence and a sense of motion. The wide set, uniform stroke weight, and rounded geometry suggest a focus on legibility and impact for contemporary branding and display typography.
The sample text shows strong word-shape continuity at larger sizes, where the slant and wide proportions create a distinctive silhouette. Circular letters maintain a stable, rounded presence while diagonals and angled joins reinforce the forward movement. The design prioritizes clarity and weighty presence over delicate detail.