Sans Normal Lubur 11 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Another Grotesk' by Aleksandrs Golubovs and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, confident, modern, loud, attention grabbing, dynamic emphasis, modern display, brand impact, oblique, geometric, rounded, blocky, compact counters.
A heavy, oblique sans with broad proportions and rounded, geometric construction. Strokes are consistently thick with minimal modulation, and terminals are clean and mostly squared-off, giving a solid, block-forward silhouette. Curves (notably in C, O, S, and the bowls of a/b/p) are smooth and circular, while diagonals in A, K, V, W, X, and Z maintain a firm, forward-leaning rhythm. Counters are relatively compact at this weight, and the overall spacing reads sturdy and assertive rather than airy.
This font works best where impact and quick recognition are needed: headlines, posters, large-scale advertising, and bold brand lockups. Its thick strokes and oblique stance also suit sports and active-lifestyle graphics, as well as packaging or signage that needs a strong, immediate read.
The tone is energetic and emphatic, with a forward-leaning slant that suggests motion and urgency. Its boldness and wide stance feel promotional and attention-seeking, projecting confidence and a sporty, headline-driven character.
The design appears intended as a high-impact display sans that combines geometric roundness with a dynamic slant. Its consistent stroke weight and broad proportions prioritize bold presence and legibility at large sizes over delicate detail.
Figures are similarly weighty and rounded, matching the letters closely for cohesive display use. The lowercase shows a simple, contemporary structure with single-storey forms where applicable, reinforcing a straightforward, modern voice at large sizes.