Sans Normal Lidep 6 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Diodrum', 'Diodrum Hebrew', 'Diodrum Rounded', and 'Diodrum Thai' by Indian Type Foundry; 'Branding' and 'Branding SF' by Latinotype; and 'Akagi' and 'Akagi Pro' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, friendly, dynamic, retro, impact, motion, approachability, display, rounded, soft corners, compact, bulky, slanted.
A heavy, rounded sans with a pronounced rightward slant and compact, muscular letterforms. Strokes are consistently thick with smooth curves and softly blunted terminals, giving counters a tight, robust feel. The geometry leans toward circular and elliptical bowls, while joins and diagonals (notably in K, R, and X) are simplified and chunky for strong silhouette clarity. Spacing reads slightly tight in places, and the overall rhythm favors bold mass and continuity over crisp, angular detail.
Best suited for short, high-impact typography such as headlines, posters, logos, packaging, and sports- or event-oriented branding. It also works well for bold UI moments like hero banners or callouts, where the slanted, rounded forms can convey speed and friendliness. For long passages, its dense weight and tight counters may feel heavy, so larger sizes and generous leading help.
The font projects energetic, sporty confidence with a friendly softness. Its slanted stance adds motion and urgency, while the rounded construction keeps the tone approachable rather than aggressive. Overall it feels like a retro-leaning display style suited to bold, upbeat messaging.
The design appears intended to deliver maximum impact with a sense of motion, using a bold slant and rounded, simplified shapes to keep forms strong and approachable. It prioritizes clear, chunky silhouettes and consistent stroke weight to perform as a display face across energetic, contemporary-to-retro visual systems.
Uppercase forms are broad and assertive with large bowls (O, Q, P) and simplified interior shaping that remains legible at a glance. The lowercase maintains the same bulky, rounded logic, with a single-storey "a" and "g" and a straightforward, sturdy "t" that supports headline readability. Numerals match the heavy, rounded construction and appear optimized for impact rather than fine text settings.