Sans Normal Asboh 5 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Caldina' and 'Genius' by Artegra and 'Epoca Pro' by Hoftype (names referenced only for comparison).
Keywords: ui text, web copy, product design, signage, presentations, neutral, modern, friendly, clean, utilitarian, versatility, clarity, approachability, modernity, simplicity, rounded, open apertures, even color, geometric, simple.
This sans serif features smooth, rounded construction with largely circular bowls and steady, monolinear stroke behavior. Curves are clean and consistent, terminals tend to be softly finished rather than sharply cut, and joins are uncomplicated, giving the letters an even texture. Proportions feel balanced and readable, with open counters and clear distinctions in common shapes; numerals follow the same straightforward, rounded logic for a cohesive set.
This font is well suited to interface typography, web and app copy, dashboards, and general-purpose product communications where clarity and a consistent texture matter. It can also work for wayfinding and informational signage, as well as slide decks and reports that need a clean, modern sans with an approachable tone.
The overall tone is calm and contemporary, projecting a friendly neutrality rather than a strong stylistic attitude. Its rounded geometry keeps the voice approachable while still feeling clean and functional, making it easy to pair with many visual systems.
The design appears intended as a versatile, everyday sans that prioritizes clarity, neutrality, and smooth geometry. Its restrained details and rounded construction suggest a focus on reliable reading performance across a wide range of sizes and contexts.
In text, the rhythm is steady and legibility remains strong due to generous internal space and uncluttered forms. The design reads as broadly geometric without feeling rigid, thanks to its soft rounding and consistent spacing.