Sans Normal Bobih 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Neue Frutiger', 'Neue Frutiger Arabic', 'Neue Frutiger Cyrillic', 'Neue Frutiger Georgian', 'Neue Frutiger Hebrew', 'Neue Frutiger Tamil', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype and 'Neue Frutiger World' by Monotype (names referenced only for comparison).
Keywords: ui text, signage, branding, editorial, packaging, clean, modern, neutral, friendly, technical, versatility, clarity, modernity, systematic feel, geometric, monoline, open counters, rounded terminals, even rhythm.
This sans serif has a clean, monoline construction with broad proportions and smoothly rounded curves. Circular forms like O and 0 read as near-elliptical and consistent, while straight-sided letters (E, F, H, N) keep crisp edges and even stroke behavior. Counters are open and generously sized, contributing to clarity at display sizes. The lowercase shows straightforward, contemporary shapes with simple bowls and shoulders, and the numerals follow the same geometric logic with clear, stable silhouettes.
It suits interface typography and product design where a clear, contemporary sans is needed, and it scales well for signage and headlines thanks to its open counters and broad letterforms. It can also support branding and editorial layouts that want a neutral, modern voice without overt stylization.
The overall tone is modern and neutral, with a friendly clarity that feels practical rather than expressive. Its smooth curves and even texture give it a calm, approachable voice that can still read as precise and contemporary.
The design appears intended as a versatile, contemporary workhorse: geometric enough to feel modern and systematic, but softened by rounded curves and open interiors for easy reading in real-world layouts.
In the sample text, spacing and rhythm create an even color across lines, and the wide capitals hold their shape well in large settings. Round letters stay consistent across cases, while the simple joins and terminals help maintain legibility in dense copy.