Sans Normal Oldan 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Elisar DT' by DTP Types, 'Seitu' by FSD, 'Kirshaw' by Kirk Font Studio, 'Camphor' by Monotype, 'Soleil' by TypeTogether, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, casual, approachable, retro, approachability, impact, simplicity, readability, retro flavor, rounded, soft, bubbly, chunky, compact.
A rounded sans with heavy, soft-ended strokes and compact counters that create a dense, punchy texture. Curves are built from smooth, near-circular bowls, while joins and terminals stay blunt and gently rounded rather than sharply cut. Proportions feel slightly squarish and sturdy, with generous stroke thickness and simple geometric construction that keeps letterforms highly consistent across the set.
Best suited to display settings where a bold, welcoming voice is needed—headlines, posters, packaging, and brand marks. It can also work for short UI labels or social graphics where clarity at a glance matters more than long-form reading comfort.
The overall tone is warm and informal, with a cheerful, slightly retro sign-painter energy. Its rounded shapes and chunky weight make it feel friendly and unthreatening, leaning more toward fun and everyday usability than precision or austerity.
The design appears intended to deliver a strong, friendly display voice through rounded geometry and simplified, sturdy letterforms. It prioritizes visual impact and approachability, aiming for a clean, modern cartoon-adjacent feel without resorting to decorative flourishes.
Round letters like O/C/G read as full and open, while interior counters in B/P/R and figures are relatively tight, emphasizing a solid, poster-like presence. Lowercase forms are straightforward and readable, avoiding delicate details and maintaining a steady rhythm in longer lines of text.