Sans Normal Odbov 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, modern, playful, impact, approachability, clarity, modernity, rounded, soft terminals, geometric, chunky, high impact.
A very heavy, rounded sans with compact, simplified letterforms and broadly circular bowls. Strokes are uniform and dense, with smooth curves and minimal detailing; joins and terminals feel softened rather than sharp. Counters are relatively tight for the weight, giving the face a strong, blocky color in text while keeping forms open enough to remain readable. The lowercase follows a single‑storey, geometric sensibility (notably in a, g, and e), and the numerals are similarly robust with round, even proportions.
This font is best suited to display settings such as headlines, poster typography, branding marks, packaging, and signage where maximum impact is needed. It can work for short subheads and callouts in UI or editorial layouts, but longer passages will appear heavy and should be set with generous tracking and leading.
The overall tone is assertive and upbeat: it reads as contemporary and approachable rather than severe. Its chunky geometry and softened edges lend a friendly, slightly playful character that suits attention-getting messaging without feeling aggressive.
The design appears intended to deliver a modern, high-impact voice through simple geometric construction and soft, rounded shaping. It prioritizes strong silhouette recognition and a friendly bold presence for contemporary display typography.
In paragraphs the texture becomes very dark and compact, so spacing and line length will matter for comfort. The design’s strength is in bold headlines and short bursts where its rounded geometry and strong silhouettes can carry the message clearly.