Sans Superellipse Iglu 7 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, logos, packaging, techy, industrial, futuristic, sporty, assertive, impact, modern branding, systematic geometry, signage, rounded corners, squared rounds, compact counters, blocky, high impact.
A heavy, squared-off sans with superelliptical construction: bowls and counters feel like rounded rectangles, and corners are consistently softened rather than fully circular. Strokes are thick and even, with tight internal apertures that create strong black shapes and a compact, stamped texture in text. The uppercase is broad and geometric, while many lowercase forms keep a modular, built-from-blocks logic (notably the single-storey a and g). Numerals echo the same rounded-rect silhouette, with enclosed shapes (0,8,9) reading as pill-like windows and a particularly rectilinear, engineered feel overall.
Best suited to display typography where strong silhouettes matter: headlines, posters, product branding, and logo wordmarks. It can also work for labels, wayfinding-style graphics, and interface banners when a sturdy, high-impact voice is desired; in smaller sizes, the tight apertures suggest giving it enough size and spacing for clarity.
The tone is bold and functional, with a contemporary, machine-made character. Its rounded-square geometry suggests modern tech, athletic branding, and industrial signage, projecting confidence and durability rather than softness or elegance.
The font appears designed to deliver maximum punch with a coherent rounded-rect geometry, balancing hard, engineered structure with softened corners for approachability. Its modular forms prioritize instantly recognizable shapes and a bold, contemporary presence in short text.
The design leans on flat terminals and consistent corner radii, giving a cohesive, systematized rhythm across letters and numbers. Counters and joins stay relatively tight, which amplifies impact at display sizes and produces a dense, compact word image in longer lines.