Sans Normal Logur 4 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Innova' by Durotype, 'Cabrion' by Lafontype, 'Lota Grotesque One' by Latinotype, 'Lota Grotesque' by Los Andes, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, confident, modern, friendly, emphasis, motion, display, approachability, visibility, rounded, slanted, blocky, compact, high-impact.
A heavy, rounded sans with a pronounced rightward slant and thick, even strokes. Curves are generously softened, giving counters a broad, open feel despite the dense weight. Terminals are clean and blunt, and many joins are smoothly transitioned, producing a cohesive, slightly compressed rhythm in text. Uppercase shapes read sturdy and geometric, while the lowercase keeps a simple, contemporary construction with single-storey forms and sturdy bowls. Numerals are broad and emphatic, built to hold their shape at large sizes.
Best suited to headlines, posters, and other display settings where impact and momentum are needed. It works well for branding systems that want a bold, friendly voice, as well as packaging and promotional graphics that rely on quick recognition. Short UI labels or badges can benefit from its clarity at larger sizes, while longer passages may feel visually dense.
The overall tone is energetic and assertive, with a sporty, forward-leaning momentum. Its rounded geometry keeps the voice approachable rather than aggressive, making it feel upbeat and contemporary. The combination of mass and slant suggests motion, urgency, and promotional emphasis.
Designed to deliver maximum emphasis with a modern, rounded construction and a consistent forward slant. The intent appears focused on attention-grabbing display typography that stays approachable and legible through simplified shapes and open counters.
The slant is consistent across uppercase, lowercase, and numerals, creating a strong directional texture. Internal apertures and counters remain relatively clear for such a heavy style, though the weight naturally reduces fine detail in smaller settings. The silhouette favors bold, simple forms that maintain strong recognition in headlines and short phrases.