Sans Normal Bemay 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: packaging, posters, headlines, kids, social, friendly, playful, casual, handmade, approachable, approachability, handmade feel, cheerful tone, everyday readability, brand warmth, rounded, bouncy, soft, quirky, informal.
A rounded, monoline sans with softly swollen curves and slightly irregular stroke flow that gives a hand-drawn feel. Terminals are mostly blunt and gently rounded, with subtle asymmetries and small variations in curvature that create a lively rhythm across words. Uppercase forms stay simple and open, while lowercase letters are compact with circular bowls and short, sturdy stems; counters are generally generous for clear interior spaces. Figures are similarly rounded and uncomplicated, matching the letterforms with smooth arcs and even color in text.
Well suited to short-to-medium text where a friendly personality is desired, such as packaging, café menus, posters, and social graphics. It can also work for children’s or family-oriented materials and informal branding, where the rounded shapes and lively rhythm add approachability without becoming overly decorative.
The overall tone is warm and casual, with a lighthearted, slightly quirky energy. Its uneven, human touch reads as friendly rather than formal, suggesting an easygoing voice suited to cheerful messaging and personable branding.
Likely designed to provide a clean, rounded sans foundation while adding a hand-drawn, personable cadence for warmer communication. The consistent stroke weight supports clarity, while the intentional irregularities inject character and charm.
In paragraph settings the font maintains good readability while still showing a noticeable handcrafted wobble, especially in curved letters and diagonals. The mix of soft geometry and irregular detailing helps it avoid a rigid, mechanical feel.