Sans Normal Okdem 2 is a bold, normal width, low contrast, upright, short x-height font visually similar to 'Brandon Grotesque' and 'Brandon Grotesque Office' by HVD Fonts, 'Seria Pro' by Martin Majoor, and 'Lapidaria' by SIAS (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, clean, confident, approachable, modernize, soften tone, clarity, brand voice, geometric, rounded, compact, solid, clear.
A compact, geometric sans with sturdy strokes and rounded terminals that keep shapes soft while staying crisp. Curves are smooth and fairly circular, and joins are clean, giving the design a consistent, engineered feel. Proportions lean slightly condensed in the lowercase, with a short x-height and relatively tall ascenders/descenders, producing a tight rhythm in text. Counters remain open and legible, and figures are simple, straightforward forms suited to prominent settings.
This font is well suited to headlines and short-to-medium display text where a strong, clean silhouette is desirable. Its geometric construction and rounded finish work well for branding, packaging, and signage that needs to feel modern and approachable while maintaining clarity.
The overall tone is contemporary and approachable, balancing a friendly roundness with a firm, no-nonsense presence. It reads as clean and confident rather than delicate, making it feel practical and reliable in display use.
The design appears intended to deliver a contemporary geometric voice with softened edges, combining strong legibility with a friendly, accessible character. It emphasizes stable forms and consistent rhythm for confident display typography.
The typography shows a clear distinction between uppercase and lowercase structures, with lowercase forms carrying much of the font’s personality through compact bowls and rounded ends. Spacing appears even and stable in the sample text, supporting consistent word shapes at larger sizes.