Sans Superellipse Hilim 13 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Bebas Neue Pro' by Dharma Type, 'FS Industrie' by Fontsmith, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, poster, industrial, sports, headline, modern, space saving, high impact, system clarity, modernize, condensed, blocky, rounded, compact, geometric.
A compact, condensed sans with heavy, even stroke weight and softened corners throughout. Curves are built from rounded-rectangle geometry, giving bowls and counters a squarish, superelliptical feel rather than true circles. The lowercase shows a tall x-height with short ascenders and descenders, creating a dense, rectangular texture; terminals are blunt and join transitions are clean and simplified. Counters stay fairly open for the weight, while spacing is tight and rhythmically consistent, reinforcing a strong vertical presence in words and lines.
Best suited to headlines, posters, and bold branding where a compact width and strong silhouette help text hold space and remain legible at a distance. It also fits packaging and signage systems that need a modern, sturdy voice and efficient line length.
The overall tone is forceful and utilitarian, with a contemporary, engineered character. Its rounded block forms soften the aggression of the weight, reading more approachable than a sharp grotesque while still feeling assertive and high-impact.
The design appears intended to deliver maximum impact in minimal horizontal space, using rounded-rectangle construction to keep forms cohesive and contemporary. Its simplified, uniform stroke treatment prioritizes clarity and consistency in display settings.
In running text the condensed width and tight spacing create a compact gray value that favors short bursts over long reading. Numerals match the same squared-round construction and feel sturdy and signage-like alongside the caps.