Slab Contrasted Urdi 12 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Classic Round' and 'Classic XtraRound' by Durotype, 'ITC Pacella' by ITC, 'Amasis' and 'Amasis eText' by Monotype, 'Directa Serif' by Outras Fontes, and 'LFT Etica Sheriff' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, book covers, branding, packaging, sturdy, editorial, traditional, confident, collegiate, impact, readability, heritage, authority, structure, bracketed, blocky, compact, robust, high-ink.
A robust slab-serif with broad, bracketed serifs and compact, heavy letterforms. Strokes show noticeable but controlled contrast, with strong vertical stems and flatter horizontals that reinforce a grounded texture. Curves are full and slightly squared in their transitions, producing a muscular, carved-in feel rather than a delicate one. The lowercase is sturdy and readable, with rounded bowls and firm terminals; figures are weighty and clear, with ample presence at display sizes.
Well-suited for headlines, titles, and prominent subheads where weight and structure are desirable. It can support packaging and branding that needs a sturdy, heritage-leaning presence, and it performs particularly well in editorial applications such as book covers or magazine feature typography.
The overall tone is solid and authoritative, with a familiar, print-forward voice. It reads as traditional and dependable, leaning toward an academic or institutional mood while still feeling contemporary enough for bold headlines. The heavy slabs and compact proportions give it a confident, no-nonsense character.
Likely designed to provide a strong, highly legible slab-serif voice with classic proportions and a dense, attention-grabbing texture. The intent appears to balance traditional serif cues with a heavier, more assertive build for impactful display typography.
Spacing and rhythm appear tight and even, creating a dense, impactful typographic color. The serifs remain visually consistent across the alphabet, helping large blocks of text feel structured and stable, especially in short-to-medium passages set at larger sizes.