Sans Normal Ladan 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Krong' by Joelmaker; 'Gordita' by Type Atelier; and 'Inovasi', 'Magnify', and 'Magnify PRO' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, modern, bold, emphasis, momentum, impact, approachability, modernity, oblique, rounded, blunt, compact, smooth.
A heavy, oblique sans with smooth, rounded curves and blunt terminals. The letterforms feel slightly expanded and sturdy, with low stroke modulation and a consistently full, ink-trap-free silhouette. Counters are relatively tight in letters like O, P, and R, reinforcing a dense, punchy color in text. The slant is steady across the set, and the overall drawing favors simple geometric construction with softened corners rather than sharp, calligraphic detailing.
Best suited for short to medium display settings where impact matters—headlines, posters, brand marks, and promotional graphics. It can also work well in sports and lifestyle contexts, packaging callouts, and attention-grabbing UI labels where a strong, dynamic emphasis is desired.
The font projects an assertive, high-impact tone with a forward-leaning sense of motion. Its rounded geometry keeps the voice approachable, while the weight and slant add urgency and emphasis, lending a sporty, contemporary feel.
The design appears intended to deliver a contemporary, high-energy emphasis in a friendly, rounded sans form. By combining substantial weight with a consistent oblique angle and simple geometric construction, it aims for fast recognition and a confident presence in display typography.
Lowercase forms lean toward single-storey simplicity (notably the a), and the punctuation of shapes is smooth and uniform, helping maintain a cohesive rhythm in headlines. Numerals are bold and open enough for display, with clear silhouettes designed to read quickly at a glance.