Sans Contrasted Loguy 12 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: editorial, branding, magazines, headlines, interfaces, modern, refined, calm, airy, refinement, clarity, personality, editorial tone, humanist, open forms, tapered joins, flared terminals, clean curves.
A refined sans with gently modulated strokes and a noticeably calligraphic undercurrent. Shapes are built from open, clean curves with subtle tapering at joins and terminals, giving counters a lively, slightly organic rhythm. Proportions feel balanced and readable, with round letters kept smooth and even, and straight stems staying crisp without looking rigid. Distinctive details—like a curved-leg K, a Q with a diagonal tail, and a two-storey g—add character while maintaining consistent spacing and a tidy overall texture in text.
Well-suited to editorial typography where a clean sans is needed but with more nuance than a purely neutral design—magazine layouts, book jackets, and cultural branding. It can also work for UI and product typography when you want a polished, human touch, and for headlines or pull quotes where its distinctive details can show at larger sizes.
The tone is modern and composed, projecting a quiet sophistication rather than a blunt geometric feel. Its subtle contrast and soft flaring lend a tasteful, editorial polish that reads as premium and considered, but still friendly and accessible.
The design appears intended to bridge contemporary sans construction with restrained, calligraphy-informed modulation—offering a clear, modern reading experience while introducing tasteful personality through tapered strokes and expressive joins.
The sample text shows an even typographic color at paragraph sizes, with punctuation and numerals that match the same tapered, slightly calligraphic logic. Letterforms favor clarity through open apertures and generous internal space, which helps the face stay legible while retaining a distinctive silhouette.