Sans Normal Likug 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Escuela' by Cuchi, qué tipo; 'HD Node', 'HD Node Sans', and 'HD Node X' by HyperDeluxe; 'Unytour Display' by NicolassFonts; 'RF Dewi' by Russian Fonts; 'Ordina' by Schriftlabor; and 'Amsi Grotesk' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display signage, sporty, punchy, confident, urgent, modern, impact, motion, modern branding, headline emphasis, slanted, geometric, rounded, compact, blocky.
A heavy, forward-leaning sans with broad, rounded shapes and compact interior counters. Strokes stay largely uniform, creating a dense, poster-ready color, while the slant adds motion and a slightly condensed feel in places. Terminals are clean and blunt, and curves are smooth and geometric, giving letters like O/C/S a sturdy, simplified silhouette. The lowercase shows a single-storey a and g and generally tight apertures, reinforcing the bold, compressed rhythm across words.
Best suited for bold headlines, promotional copy, and short statements where a strong, kinetic presence is desirable. It works well for sports and event branding, punchy packaging callouts, and signage that benefits from immediate impact. For extended reading, more generous sizing and spacing would help maintain clarity.
The overall tone is energetic and assertive, with a fast, athletic feel driven by the strong weight and consistent italic angle. It reads as contemporary and no-nonsense, leaning toward impact and momentum rather than subtlety or elegance.
The design appears intended to deliver maximum impact with a sense of speed and modernity, combining a heavy geometric build with an italic stance for momentum. Its simplified, rounded forms prioritize strong silhouettes and consistent texture in display settings.
At larger sizes the tight counters and narrow openings contribute to a strong, cohesive texture; in longer lines this can feel dense, especially where letters cluster closely. Numerals match the same robust, rounded construction and maintain the same forward drive as the text.