Sans Normal Almet 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'NeoGram' by The Northern Block and 'Artico' by cretype (names referenced only for comparison).
Keywords: ui text, product design, branding, signage, presentations, clean, modern, friendly, neutral, functional, versatility, legibility, neutrality, modernity, clarity, geometric, open counters, smooth curves, even rhythm, clear numerals.
This sans presents smooth, geometric construction with round bowls, open apertures, and consistently even stroke thickness. Curves are clean and nearly circular in letters like C, O, and Q, while straight-sided forms (E, F, H, N) keep a crisp, squared-off feel. Terminals are largely blunt and straightforward, with gentle rounding where curves meet stems, producing a tidy, contemporary texture in text. The lowercase maintains a conventional structure with a single-storey a and g, a short-armed t, and compact punctuation-like dots on i and j; numerals are simple and legible with clear differentiation across 0–9.
Its clean geometry and open counters make it well-suited to interface text, dashboards, and general product typography where clarity is paramount. The steady, contemporary texture also works for branding systems, wayfinding, and presentation materials that need a neutral but approachable voice.
The overall tone is modern and pragmatic, leaning friendly due to its rounded geometry and open shapes. It reads as calm and unobtrusive, aiming for clarity rather than expressive quirks, which gives it a broadly professional, everyday character.
The design appears intended as a versatile, modern sans optimized for clear reading and broad applicability. By combining geometric roundness with conventional structures in the lowercase and numerals, it aims to feel contemporary while remaining familiar and easy to scan.
Letterforms show a stable baseline and consistent spacing, creating a smooth rhythm in paragraphs. The design avoids sharp calligraphic modulation and instead relies on balanced proportions and clean joins, helping maintain a uniform color across mixed-case settings.