Sans Normal Ohram 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Goga' by Narrow Type; 'Cogenta', 'Cogenta', and 'Cogenta Text' by SRS Type; 'TT Commons Classic' and 'TT Commons™️ Pro' by TypeType; and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, branding, packaging, ui labels, signage, modern, confident, friendly, straightforward, utilitarian, clarity, impact, simplicity, consistency, versatility, geometric, clean, sturdy, compact, high legibility.
This is a geometric-leaning sans with sturdy, even strokes and rounded bowls that keep counters clear at display sizes. Curves are smooth and circular, while terminals are mostly straight-cut, giving a clean, engineered finish. Proportions are relatively compact with firm verticals, wide round letters, and consistent spacing that produces a solid, poster-ready texture.
It suits headlines, brand wordmarks, packaging, and marketing layouts where a strong, contemporary sans is needed. The sturdy shapes and open counters also make it a good choice for UI labels, signage, and short editorial callouts, especially when you want a clean look with a touch of softness from the rounded forms.
The font projects a confident, modern, no-nonsense tone with a friendly edge. Its roundness keeps it approachable, while the heavy color and compact rhythm make it feel decisive and attention-grabbing. Overall it reads as contemporary and practical rather than decorative.
The design appears intended to deliver strong readability and immediate visual presence with minimal stylistic noise. It balances geometric round forms with straightforward construction to stay neutral, scalable, and easy to deploy across many contexts.
Round characters like O, C, and G feel notably circular, while diagonals (A, V, W, X, Y) are crisp and stable, reinforcing a geometric rhythm. Numerals are straightforward and bold in presence, matching the letterforms for cohesive display use.