Sans Superellipse Upmo 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Miura' by DSType, 'Gltp Starion' by Glowtype, 'Gremlin' by Hazztype, 'Eurostile Unicase' by Linotype, and 'Matrice' and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, sports branding, gaming ui, product packaging, futuristic, techy, confident, industrial, sporty, impact, modernity, tech identity, robustness, streamlined forms, geometric, rounded, squared, blocky, compact.
This typeface is a heavy, geometric sans built from rounded-rectangle and superellipse-like forms. Curves stay taut and engineered, with corners consistently softened rather than fully circular, giving bowls and counters a squared, machined feel. Strokes are broadly uniform with a slightly sculpted impression created by tight apertures and sturdy joins; horizontals and terminals tend to finish cleanly and flat. Proportions are expansive and headline-oriented, with wide capitals, large counters in letters like O and D, and compact lowercase shapes that keep a strong, dark texture across a line. Numerals follow the same squared-round logic, with 0 and 8 notably “capsule” shaped and open, while 2 and 5 emphasize streamlined, flat-ended curves.
This font is well suited to display roles where impact and a modern, technical flavor are desired—headlines, posters, and prominent labeling. It can also work well for sports and gaming branding, UI titles, and packaging where a bold, engineered aesthetic helps establish a strong identity. For extended reading, it is likely best reserved for larger sizes or shorter blocks of copy.
The overall tone is assertive and modern, leaning toward a techno and industrial voice. Its rounded-square construction reads as engineered and contemporary rather than friendly, projecting speed, robustness, and a controlled, high-impact presence.
The design appears intended to deliver a contemporary, high-impact sans with a distinctive rounded-square geometry. By combining flat terminals with consistently softened corners and superellipse-like bowls, it aims to feel both sturdy and streamlined—optimized for bold branding and attention-grabbing display use.
In text settings the heavy weight creates strong word shapes and a dense rhythm, while the softened corners help prevent the forms from feeling brittle. The squared counters and relatively closed apertures contribute to a compact, punchy color that favors larger sizes and short messaging.