Sans Normal Obrod 14 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, playful, confident, retro, impact, approachability, display clarity, brand presence, rounded, chunky, soft corners, compact, high impact.
A heavy, rounded sans with compact proportions and a dense, even color. Curves are built from broad, smooth bowls with softly flattened terminals, while straight strokes are stout and steady, keeping contrast minimal. Counters are relatively small for the weight, and joins are simplified to stay clean and sturdy. The overall rhythm is tight and consistent, optimized for bold display settings where large shapes and clear silhouettes carry the letterforms.
This typeface is best suited to headlines, large-format posters, and brand marks where maximum impact and quick recognition are needed. It also works well on packaging and signage, especially when a friendly, bold tone is desired and letterforms need to stay legible at a glance.
The font feels upbeat and approachable, with a friendly softness that keeps the bold weight from becoming aggressive. Its chunky geometry and rounded shaping add a slightly retro, poster-like character, giving headlines a confident, attention-grabbing voice.
The design appears intended to deliver strong display presence while maintaining an approachable, rounded voice. Its simplified geometry and compact counters suggest a focus on bold, modern readability with a nod to classic, chunky advertising styles.
Round letters like O and Q appear especially solid and compact, and diagonals (such as in V/W/X) read as broad wedges that reinforce the weight. Numerals match the same stout, rounded construction, making mixed text-and-number settings feel cohesive.