Sans Normal Obbiz 17 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Nusara' by Locomotype, 'American Auto' by Miller Type Foundry, 'Fact' by ParaType, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, modern, playful, impact, clarity, approachability, modernity, geometric, rounded, compact, blocky, high-impact.
A heavy, geometric sans with broad, rounded bowls and compact counters that stay open despite the dense weight. Curves read as smooth and circular, while joins and terminals are clean and blunt, producing a sturdy, block-like silhouette. Uppercase forms are wide and stable with even rhythm; lowercase maintains clear differentiation with a single-storey “a” and “g” and a simple, rounded “e.” Numerals are robust and highly legible, matching the alphabet’s chunky proportions and consistent stroke behavior.
This font performs best in headlines, posters, and other display applications where strong typographic impact is needed. It also suits branding and packaging that benefit from a bold, friendly, modern tone, and it can work in short signage copy where clarity and presence matter more than long-form comfort.
The overall tone is assertive and upbeat, with a friendly softness coming from its rounded geometry. It feels contemporary and approachable rather than formal, delivering a confident, energetic voice well suited to attention-grabbing typography.
The design appears intended to deliver maximum visual impact with simple geometric construction and consistent, no-nonsense detailing. Rounded forms and open shapes aim to keep the voice approachable while maintaining a dense, confident typographic footprint.
In text settings the color is very dark and uniform, creating strong presence and clear word shapes. The compact apertures and short internal spaces emphasize punch and density, while the straightforward construction keeps readability solid at display sizes.