Sans Normal Lumus 14 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'EquipExtended' by Hoftype, 'Laro' by Larin Type Co, and 'Neue Reman Gt' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display ui, sporty, assertive, energetic, modern, punchy, impact, speed, attention, modernity, strength, oblique, compact curves, rounded terminals, sturdy, dynamic.
A heavy, obliqued sans with broad proportions and robust, low-modulation strokes. Forms are built from clean, rounded geometry—full bowls, smooth curves, and bluntly finished terminals—balanced by crisp joins and angled cut-ins that keep counters open. The slant and wide stance create a forward rhythm, while the dense weight produces strong, dark word shapes that hold together well in short bursts.
Best suited to headlines, posters, and branding where strong emphasis and quick recognition are needed. It works well for sports and fitness identity, promotional graphics, packaging callouts, and bold UI labels, but is less appropriate for long-form text due to its dense weight and energetic slant.
The overall tone is confident and kinetic, with a distinctly sporty, action-oriented flavor. Its bold presence and forward lean suggest speed, impact, and emphasis, making it feel contemporary and attention-seeking rather than neutral or quiet.
The design appears intended to deliver maximum impact with a modern, streamlined sans structure. Its wide, oblique stance and rounded geometry aim to communicate motion and strength while staying clean and highly legible at display sizes.
Letterforms show consistent, simplified construction with generous curves in O/Q/C/G and tight, sturdy apertures in letters like a/e/s. Numerals match the same muscular, rounded structure, keeping a cohesive texture across mixed alphanumeric settings.