Sans Normal Lamav 11 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Maison Neue' by Milieu Grotesque, 'RF Dewi' by Russian Fonts, 'Ordina' by Schriftlabor, 'NeoGram' by The Northern Block, and 'TT Commons™️ Pro' and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, confident, modern, playful, impact, motion, bold branding, display emphasis, modern utility, oblique, rounded, soft corners, compact apertures, high impact.
A heavy, oblique sans with broad proportions and rounded geometry. Strokes stay consistently thick with softened corners and smooth joins, giving the letters a compact, chunky presence. Counters are relatively tight and apertures tend to be somewhat closed, while diagonals and angled terminals reinforce the forward-leaning rhythm. Figures match the letterforms in weight and width, reading as bold, stable blocks with rounded interior shapes.
Best suited to large-scale applications where a dense, powerful texture is desirable—headlines, posters, display ads, and signage. The oblique stance and broad shapes also make it a good fit for sports and active-lifestyle branding, packaging, and short, high-impact statements where presence matters more than delicate readability.
The overall tone is assertive and kinetic, combining a friendly rounded build with a strong, push-forward slant. It reads as contemporary and attention-grabbing, with a slightly playful, sporty attitude that feels geared toward motion and impact rather than restraint.
The design appears intended to deliver a modern, high-impact display voice: a rounded, heavy sans built to feel fast and emphatic. Its consistent thickness and compact counters prioritize bold silhouette recognition and a unified typographic block in headlines and branding.
The uppercase set appears especially wide and uniform, while lowercase forms retain the same dense color and rounded shaping. Punctuation and mixed-case settings in the sample show the face holds together as a solid typographic mass, emphasizing bold silhouettes and tight internal spacing over airy detail.