Sans Normal Kabom 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Rabon Grotesk' by 38-lineart, 'Articulo' by Gilar Studio, 'Giuconda' by Sealoung, and 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, signage, sporty, dynamic, assertive, contemporary, energetic, impact, motion, modernity, visibility, oblique, geometric, rounded, compact, punchy.
A heavy, oblique sans with smooth, rounded curves and broadly geometric construction. Strokes are thick and even, with minimal modulation, creating solid black shapes and high presence. Counters are fairly open for the weight, while joins and terminals stay clean and straightforward rather than calligraphic. The overall rhythm is forward-leaning and compact, with wide, stable rounds (C/O/Q) and sturdy diagonals (A/V/W/X) that read clearly at display sizes.
Best suited to headlines, posters, and high-impact branding where the bold, slanted forms can convey motion and emphasis. It works well for sports and fitness identities, product packaging, and promotional graphics that need immediate visibility. For longer passages, it will be most effective in short bursts (taglines, pull quotes) where density and strong typographic color are an advantage.
The tone is energetic and forceful, with a sporty, motion-driven feel created by the consistent slant and bold mass. It reads as contemporary and attention-seeking rather than delicate or formal, projecting confidence and urgency. The rounded geometry keeps it friendly enough to avoid harshness, even at very heavy weight.
Likely designed to deliver a bold, modern, forward-moving voice while retaining the simplicity and clarity of a geometric sans. The strong slant and hefty weight suggest an emphasis on impact, speed, and contemporary display use rather than neutral body text.
The figures match the same sturdy, rounded language as the letters, with simple, high-impact silhouettes suited to prominent numerals. The italic is structurally consistent across uppercase and lowercase, maintaining a steady slant and uniform stroke weight for a cohesive texture in headlines.