Sans Normal Mamag 3 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'Otoiwo Grotesk' by Pepper Type and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: headlines, sports branding, posters, packaging, signage, sporty, assertive, dynamic, modern, energetic, impact, motion, branding, display, oblique, slanted, rounded, compact curves, sheared terminals.
A heavy, tightly constructed sans with an oblique slant and broad proportions. Strokes are thick and confident with rounded bowls and softened corners, while many terminals appear subtly sheared, reinforcing a forward-leaning, aerodynamic feel. Counters are relatively small for the weight, and spacing is moderate, creating a dense, high-impact texture in words. The lowercase is built around a prominent x-height with simple, single-storey forms (notably a and g) and sturdy, geometric-like curves.
Best suited for bold display applications such as headlines, sports and activewear identities, event posters, and high-impact packaging. It can also work for short UI labels or signage where a forceful, energetic voice is desired, but the dense forms and small counters suggest avoiding long, small-size text.
The overall tone is fast, muscular, and contemporary, evoking sports branding and performance-oriented design. Its slant and compact counters add urgency and motion, giving headlines a punchy, competitive energy without feeling decorative.
The design appears intended to deliver maximum impact with a sense of speed and modernity, pairing a strong, rounded sans structure with an oblique stance and assertive weight for branding-forward typography.
Round letters like O/C/Q show smooth, consistent curvature and strong internal shapes that remain readable at display sizes. Diagonals (A/V/W/X/Y) feel purposeful and slightly compressed, helping maintain a cohesive, blocky rhythm across the set. Numerals are similarly weighty and slanted, matching the letterforms for unified titling.