Sans Normal Utluv 5 is a bold, narrow, low contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, sporty, urgent, modern, energetic, assertive, space saving, high impact, fast reading, compact display, dynamic emphasis, forward-leaning, condensed, oblique, compact, clean.
A condensed, forward-leaning sans with heavy, low-contrast strokes and compact proportions. Curves are smooth and slightly squared in places, creating firm shoulders and tight counters, while terminals are clean and largely unadorned. The rhythm is brisk and uniform, with a consistent rightward slant across caps, lowercase, and figures, and with numerals that read as sturdy, compact blocks suitable for tight settings.
Best suited for headlines, short copy, and prominent labels where a strong, condensed presence helps fit more characters into limited space. It also works well for sports-leaning branding, punchy packaging callouts, and high-impact signage where quick recognition and tight composition are priorities.
The overall tone is energetic and directive, combining a modern utilitarian feel with a sporty, in-motion slant. Its compressed width and strong color give it an assertive voice that reads as efficient and purposeful rather than delicate or expressive.
The design appears intended to deliver maximum impact and legibility in compressed horizontal space while maintaining a cohesive italicized momentum. It prioritizes a strong typographic color and consistent slanted geometry for contemporary display and branding applications.
Lowercase forms show a single-storey construction for key letters and a compact, closed feel in bowls, supporting dense text. The capitals are straightforward and geometric, designed to hold a consistent silhouette when tightly tracked or stacked, and the figures maintain a similarly compact, punchy presence.