Sans Normal Noboh 12 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Candor', 'BR Firma', and 'BR Segma' by Brink and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, confident, retro, approachable, impact, approachability, simplicity, rounded, blocky, soft corners, geometric, high impact.
A heavy, rounded sans with broad proportions and smooth, simplified construction. Strokes stay consistently thick with minimal modulation, and joins are clean and sturdy, producing a compact, poster-like texture. Curves are generous and circular (notably in O/C/G), while counters are relatively tight, giving the face a dense, punchy color. Terminals are predominantly blunt with softened edges, and the overall rhythm is steady and uniform, prioritizing bold shapes over fine detail.
Best suited to display settings where weight and presence are an advantage—headlines, posters, brand marks, packaging, and bold UI labels. It performs well for short, high-impact lines and playful brand systems, and can also work for large-format signage where its rounded shapes stay clear at a distance.
The tone is upbeat and approachable, with a friendly, slightly retro flavor reminiscent of mid-century display lettering. Its chunky geometry reads as confident and energetic, lending a warm, informal voice that still feels stable and intentional.
The design appears intended to deliver maximum visual impact with a friendly, rounded personality, combining geometric simplicity with a softened, approachable finish. It favors bold silhouette recognition and consistent texture for branding and display typography.
The lowercase maintains a straightforward, modern skeleton with single-storey a and g, reinforcing a casual, geometric feel. Numerals follow the same stout, rounded logic for consistent impact in mixed text. At larger sizes the forms feel smooth and graphic; at smaller sizes the dense counters may require generous spacing or careful size choice to preserve clarity.