Sans Normal Laboz 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Surt' by Blaze Type, 'Maison Neue' by Milieu Grotesque, 'RF Dewi' by Russian Fonts, 'NeoGram' by The Northern Block, and 'TT Commons™️ Pro' and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, punchy, impact, emphasis, speed, modernity, legibility, oblique, rounded, geometric, blunt, compact.
A heavy, oblique sans with broad, rounded forms and a clean geometric backbone. Strokes are consistently thick with minimal modulation, and terminals are largely blunt with softly curved joins, giving counters a smooth, circular feel. Proportions read roomy and horizontal, with sturdy capitals and compact, tightly drawn lowercase shapes that keep a dense texture in words. Figures are bold and simplified, matching the same rounded, no-nonsense construction.
Best suited for headlines, short calls to action, and display settings where bold presence and motion are desirable. It works well for sports and lifestyle branding, packaging, and large-format graphics, and can also serve for punchy subheads when generous tracking or leading is available.
The tone is energetic and assertive, with a forward-leaning slant that suggests speed and momentum. Its wide stance and saturated color create a confident, sporty voice suited to attention-grabbing statements rather than subtlety.
The design appears intended as an impact-driven, modern oblique sans that delivers strong readability at large sizes while projecting speed and confidence. Its geometric roundness and heavy weight aim for clear silhouettes and consistent texture in branding and display typography.
Spacing appears deliberately tight in text, reinforcing a compact, impact-oriented rhythm. The design stays visually consistent across uppercase, lowercase, and numerals, emphasizing uniform weight and smooth, rounded counters.