Sans Normal Askiw 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice, 'LCT Picon' by LCT, 'Core Gothic N' by S-Core, and 'Arthura' by Seniors Studio (names referenced only for comparison).
Keywords: ui text, web design, product design, signage, editorial, modern, neutral, clean, friendly, technical, versatility, clarity, modernization, neutral voice, legibility, geometric, monolinear, rounded, open apertures, even rhythm.
A clean, monolinear sans with a geometric backbone and softly rounded curves. Stroke endings are generally straight and crisp, while bowls and counters are spacious and smoothly drawn, producing an even, predictable texture in text. Proportions feel balanced and contemporary, with round letters staying close to true circular forms and vertical stems remaining steady and uniform. Numerals follow the same straightforward construction, pairing clear shapes with a calm, consistent color on the page.
This font suits interface typography, web and product design, and general-purpose editorial settings where a clean, unobtrusive sans is needed. Its open counters and steady rhythm also make it a good candidate for short signage and headings where quick recognition matters.
The overall tone is modern and neutral, with a friendly clarity that reads as practical rather than expressive. Its smooth geometry and open forms give it a composed, contemporary voice that can feel both approachable and lightly technical depending on context.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and consistency. By relying on simple geometric construction and restrained detailing, it aims to perform reliably across a range of everyday text and display situations without calling attention to itself.
In the sample text, spacing and rhythm stay steady across mixed-case lines, and the rounded forms maintain clarity at display sizes. The design avoids decorative quirks, leaning on simple geometry and open counters to keep letterforms distinct.