Sans Normal Obdov 7 is a very bold, normal width, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, logos, packaging, bold, friendly, confident, contemporary, approachable, impact, clarity, modernity, approachability, rounded, geometric, blocky, compact, high-impact.
A heavy, geometric sans with broad, rounded bowls and smoothly curved joins paired with decisively straight verticals. The stroke is consistently thick, producing solid counters and a compact, sturdy silhouette. Curves feel close to circular, while terminals are mostly flat and squared-off, giving the design a crisp, poster-ready edge. Proportions skew toward a large x-height and short extenders, creating dense, even texture in text and strong presence in display sizes.
Best suited for headlines, posters, and bold brand statements where a compact, heavy sans can carry the page. It works well for logos and packaging that need a friendly but authoritative feel, and for short UI/marketing callouts where maximum impact and clarity are desired.
The overall tone is confident and upbeat, with rounded geometry that reads friendly rather than severe. Its weight and compact rhythm give it an assertive, headline-forward voice suited to attention-grabbing messaging. The shapes feel modern and practical, balancing warmth from the curves with firmness from the squared terminals.
The design appears intended as a modern, high-impact geometric sans that stays approachable through rounded construction and simplified, sturdy forms. It prioritizes strong silhouette, even color, and quick recognition in large sizes.
Round letters like O/C/S show generous curvature with relatively tight apertures, which enhances boldness and cohesion in blocks of text. Diagonals and junctions stay clean and sturdy, and the numerals match the same chunky, geometric logic for a consistent set.