Sans Normal Amkap 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype and 'Gordita' by Type Atelier (names referenced only for comparison).
Keywords: ui text, product design, editorial, signage, presentations, modern, neutral, friendly, clean, utilitarian, legibility, versatility, neutrality, modernity, clarity, rounded, open apertures, uniform stroke, high legibility, generous counters.
A clean, rounded sans with uniform stroke endings and smooth, circular curves throughout. Uppercase forms are straightforward and geometric, with wide bowls and open counters; the lowercase keeps a simple, contemporary construction with a two-storey “a” and single-storey “g,” plus a compact, unobtrusive ear on “g.” The “t” has a short crossbar and the “f” rises above the x-height, while dots on “i/j” are round and clearly separated. Numerals are clear and evenly weighted, with round, balanced “0/8/9” and an open, readable “4.” Overall spacing feels even and stable, supporting continuous reading.
Well-suited to interfaces, product copy, and editorial layouts where a neutral sans is needed for headings and body text. Its clear numerals and open counters also make it a good candidate for wayfinding, dashboards, and general-purpose communication materials.
The tone is modern and matter-of-fact with a slight friendliness from the rounded geometry. It feels approachable and familiar rather than stylized, aiming for clarity and calm consistency in text and interface settings.
The design appears intended as a versatile, everyday sans that prioritizes legibility and consistent rhythm. Its rounded, geometric underpinning suggests an aim to feel contemporary and friendly while staying restrained enough for broad branding and long-form use.
Curves dominate the design, and joins stay smooth without sharp calligraphic modulation. Several letters show open, human-readable apertures (notably in “c/e/s”), helping it remain crisp in paragraphs while still looking contemporary in larger sizes.