Sans Contrasted Leduv 7 is a regular weight, normal width, medium contrast, upright, tall x-height font visually similar to 'Antipol' by phospho (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, modern, friendly, techy, clean, airy, legibility, modernization, clarity, versatility, approachability, geometric, rounded, crisp, open, rational.
This is a clean sans with a geometric backbone softened by rounded joins and generous counters. Strokes show subtle modulation, with curves thinning slightly compared to verticals, giving a lightly “contrasted” feel without becoming calligraphic. Proportions emphasize a tall lowercase structure and short extenders, and the overall rhythm is even and uncluttered. Terminals are mostly straight-cut and crisp, while bowls and rounds stay smooth and broad; the lowercase forms read distinctly at text sizes.
It suits interface typography and product design where clarity and neutrality are important, while still offering enough personality for brand systems and headings. The open shapes and tall lowercase make it comfortable for short paragraphs, dashboards, wayfinding-style labels, and presentation graphics.
The overall tone is contemporary and approachable, with a slightly tech-forward polish. Its rounded geometry keeps it friendly rather than austere, while the crisp cuts and measured spacing maintain a professional, modern voice.
The design appears intended to provide a modern, legible sans for everyday communication, balancing geometric structure with slight stroke modulation to add refinement. It aims for clarity across sizes while projecting a contemporary, friendly identity.
Round glyphs like O/Q/0 are very circular and open, and the diagonal-heavy letters (K, V, W, X, Y) feel sharp and energetic against the softer bowls. Numerals are clear and simplified, matching the geometric rhythm of the letters.