Sans Normal Amlaz 9 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Basis Grotesque' and 'Basis Grotesque Arabic' by Colophon Foundry, 'Neurial Arabic' and 'Neurial Grotesk' by Indian Type Foundry, 'Goga' by Narrow Type, 'Reyhan' by Plantype, 'Metro Sans' by Studio Few, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, corporate, clarity, versatility, modernity, neutrality, geometric, rounded, open apertures, even color, high legibility.
A clean, geometric sans with round bowls and smooth, even curves paired with straight-sided stems. Stroke weight appears consistent across the alphabet, creating an even typographic color in text. Counters are spacious and apertures are relatively open, while terminals are largely straight-cut, giving the design a crisp, contemporary finish. Uppercase forms are broad and stable, and the lowercase shows simple, functional constructions with clear differentiation between similar shapes.
Well suited for user interfaces, product and corporate branding, wayfinding and signage, and general editorial layouts where consistent rhythm and legibility are important. It also works effectively in presentations and marketing copy that need a modern, unobtrusive sans.
The overall tone is modern and neutral, with a slightly friendly character from its rounded geometry. It feels straightforward and professional rather than expressive, supporting a calm, matter-of-fact voice that fits contemporary interfaces and brand systems.
The design intent reads as a practical, geometric sans meant to deliver clear, dependable readability with a contemporary look. Its restrained details and consistent construction suggest it was drawn to perform across a range of everyday communication contexts without calling attention to itself.
The figures are simple and sturdy, matching the letterforms in weight and geometry for cohesive mixed-content settings. The sample text maintains clear word shapes and steady rhythm, suggesting the design prioritizes clarity over stylized detail.