Sans Normal Obkey 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fuller Sans DT' by DTP Types, 'FF Nort' by FontFont, 'LFT Etica' by TypeTogether, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, bold, impact, approachability, clarity, modern branding, simplicity, rounded, geometric, compact, high impact, blocky.
A heavy, rounded sans with compact proportions and smooth, continuous curves. Strokes are consistently thick with minimal modulation, producing sturdy counters and a strong, even color in text. Forms lean geometric—round letters are close to circular, while straight-sided characters keep clean, flat terminals. The lowercase shows a single-storey “a” and “g,” a short-armed “r,” and a sturdy “t,” all contributing to a simplified, contemporary rhythm. Numerals are similarly robust and open, designed to hold their shape at display sizes.
Best suited for display work such as headlines, posters, logos, packaging, and signage where a bold, approachable voice is needed. It can also work for short UI labels or callouts when strong emphasis is required, though the heavy weight will dominate in longer passages.
The overall tone is assertive and upbeat, with a friendly softness from the rounded geometry. It reads as straightforward and contemporary rather than delicate or formal, projecting clarity and confidence in headlines and short statements.
Designed to deliver maximum impact with a clean, rounded geometric construction, balancing firmness with friendliness. The simplified shapes and sturdy numerals suggest an emphasis on quick recognition and contemporary branding applications.
The dense weight and compact letterforms create strong presence and tight texture, especially in multiline settings. Wide curves and large interior spaces help maintain legibility despite the mass of the strokes, while the simplified lowercase shapes keep the voice casual and approachable.