Sans Normal Jemut 10 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'Caldstone' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, sporty, punchy, upbeat, confident, retro, impact, motion, emphasis, headline, slanted, rounded, compact joints, open counters, tapered terminals.
A heavy, forward-slanted sans with broad proportions and rounded, oval-derived bowls. Strokes are mostly monolinear with subtle tapering at terminals and a few softened corners that keep the silhouette smooth rather than rigid. Counters are generally open and clean, while joins are compact and sturdy, creating dense, high-impact word shapes. The lowercase shows single-story forms (notably a and g) and a simple, angled f, reinforcing an informal, contemporary rhythm.
Best suited to display settings where impact and motion are desired: headlines, posters, brand marks, packaging callouts, and sports or event graphics. It also works well for short subheads and promotional copy where a strong, slanted emphasis can carry the hierarchy without additional styling.
The overall tone feels energetic and assertive, with a sporty, promotional voice. Its rounded shapes and steady slant add friendliness and motion, while the heavy mass keeps it bold and attention-forward. The effect leans slightly retro, reminiscent of headline and display typography used in advertising and sports branding.
The design appears intended to deliver a fast, energetic headline sans that remains friendly through rounded construction and open counters. Its broad stance and dense weight suggest a focus on attention-grabbing communication and confident brand presence in contemporary marketing contexts.
Numerals and uppercase maintain the same broad stance and forward momentum, producing strong horizontal presence in lines of text. Round letters (O, Q, 0, 8, 9) emphasize the font’s elliptical construction, while diagonals (K, V, W, X, Y) read crisp and stable at large sizes.