Sans Normal Nemor 2 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Miura' by DSType, 'Muller Next' by Fontfabric, 'Otoiwo Grotesk' by Pepper Type, 'Jasan' by Storm Type Foundry, and 'Matrice' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, impactful, friendly, modern, sporty, attention, display impact, approachability, modern branding, clarity, rounded, soft corners, compact apertures, heavy terminals, sturdy.
A heavy, wide sans with broad, rounded bowls and softened corners that keep the dense weight from feeling harsh. Curves are built from smooth, near-circular forms, while straight strokes end in squared-off, gently rounded terminals. Counters are relatively compact and apertures tend toward closed, giving the face a solid, blocky color in text. The lowercase is dominated by a large, sturdy x-height and simple, single-storey forms; numerals follow the same chunky, geometric logic with wide proportions and stable baselines.
Best suited to headlines and short-form settings where strong weight and wide proportions can do the work—posters, branding systems, packaging fronts, and bold signage. It can also serve for emphasis in UI or editorial layouts when used sparingly at larger sizes, where the compact counters remain clear.
The overall tone is bold and assertive but approachable, balancing a contemporary, athletic energy with friendly rounded geometry. Its dense presence reads as straightforward and confident, designed to grab attention without resorting to sharp or aggressive detailing.
The design appears intended to deliver maximum presence and legibility at display sizes through wide, rounded construction and a dense overall color, creating a modern, approachable voice for bold messaging.
Spacing appears on the tight side in text, which amplifies the dark, poster-like texture. Diagonals (as in V/W/X/Y) are thick and crisp, while round letters (O/Q/8/9) stay smooth and full, contributing to a consistent, heavyweight rhythm across the set.