Sans Normal Itlab 2 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection, 'Midnight Sans' by Colophon Foundry, 'Radiate Sans' by Studio Sun, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, sports branding, sporty, futuristic, industrial, arcade, impact, modernize, energize, branding, extended, rounded, geometric, blocky, compact counters.
A heavy, extended sans with geometric construction and rounded outer curves. Strokes are uniformly thick, with generous horizontal spans and compact internal counters that create a dense, high-impact silhouette. Curves are smooth and circular-leaning (notably in O, C, G, and numerals), while terminals and joins are decisively cut, producing a mildly engineered, machined feel. Uppercase forms read wide and stable; lowercase keeps a large body and simple, sturdy shapes with minimal modulation, maintaining a consistent, poster-ready rhythm.
Best suited for big, attention-grabbing display work such as headlines, posters, branding marks, and packaging where a strong, compact wordshape is desirable. It also fits energetic contexts like sports graphics and bold promotional layouts, especially when set with ample tracking or generous line spacing to keep dense interiors from crowding.
The font conveys a loud, confident tone with a sporty, tech-leaning edge. Its broad stance and dense black shapes feel assertive and contemporary, evoking arcade titles, racing graphics, and industrial branding rather than editorial subtlety.
The design appears intended to deliver maximum impact with a wide, geometric voice while keeping curves friendly and modern. It prioritizes strong silhouettes and a consistent, engineered rhythm for clear recognition at display sizes.
The set balances rounded bowls with crisp, straight-sided horizontals, giving it a distinctive “soft-square” personality. Tight apertures and counters amplify the weight and help the design hold together as a single, powerful mass in short phrases and headlines.