Sans Superellipse Guruj 4 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Grupi Sans' by Dikas Studio, 'Whitney' by Hoefler & Co., 'Prelo Condensed' and 'Trade Gothic Display' by Monotype, 'Core Sans N SC' by S-Core, and 'Etelka' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, chunky, retro, approachable, soft impact, retro warmth, friendly display, high visibility, rounded, soft, blunt, compact, bouncy.
A heavy, rounded sans with soft corners and broad, cushion-like strokes. Curves and counters lean toward squarish, superellipse-style forms, giving bowls and rounds a slightly boxy geometry rather than perfect circles. Terminals are blunt and consistently rounded, with minimal stroke modulation and sturdy joins that keep shapes compact and dark. The lowercase shows a tall x-height and simplified constructions (single-storey a and g), while caps are wide and solid with even, stable silhouettes.
Best suited for headlines, posters, packaging, and brand marks that need a bold, approachable voice. It performs well in signage and large UI labels where high weight and rounded forms enhance visibility, and it can add character to short promotional copy or playful editorial callouts.
The overall tone is warm and upbeat, with a toy-like sturdiness that reads as friendly rather than formal. Its dense weight and rounded rectangular curves evoke a cheerful, mid-century/retro display feel while staying clean and contemporary.
The design appears intended to deliver maximum impact with a soft, inviting edge—combining heavyweight presence with rounded, superellipse-driven geometry for a distinctive, friendly display voice.
The font maintains strong color and even rhythm in words, with relatively tight apertures and generous stroke mass that favor impact over delicacy. Numerals and capitals match the same softened, blocky logic, supporting bold headings and short lines where the rounded-square personality is most apparent.