Sans Superellipse Hulon 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Korolev' and 'Korolev Rounded' by Device, 'Helsinki' by Ludwig Type, and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, playful, friendly, chunky, retro, poster-like, impact, approachability, retro flavor, brand voice, rounded, compact, blocky, soft corners, sturdy.
A heavy, rounded sans with compact proportions and softly squared curves that read like rounded-rectangle construction. Strokes are thick and even, with minimal modulation and tight interior counters that stay open enough at display sizes. Terminals are blunt and rounded, and the overall silhouette feels slightly condensed with a steady vertical stance. Uppercase forms are broad and simplified, while lowercase keeps a straightforward, single-story feel in key letters, maintaining a consistent, chunky rhythm across the set.
Best used where strong presence and friendly character are needed, such as headlines, posters, storefront or event signage, packaging fronts, and logo wordmarks. It also works well for badges, labels, and UI moments that benefit from a bold, approachable display voice.
The tone is warm and approachable, with a bold, cartoon-adjacent solidity that feels upbeat rather than severe. Its rounded geometry and compact spacing give it a nostalgic, mid-century display flavor suited to attention-grabbing messaging.
The design appears intended to deliver maximum visual impact with softened geometry—combining a sturdy, compact skeleton with rounded-rectangle forms to keep the weight feeling inviting rather than aggressive.
The numerals share the same stout, rounded construction and read clearly as a cohesive set. In text lines, the dense weight and tight counters create strong color and impact, favoring short phrases and larger sizes over extended reading.