Sans Normal Lomel 8 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'FF Dax' by FontFont; 'Croma Sans', 'Foro Sans', 'Impara', and 'Qubo' by Hoftype; 'Sana Sans' by Latinotype; and 'Kobern' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, energetic, modern, punchy, impact, speed, emphasis, modern branding, display tone, slanted, rounded, smooth, compact, forward-leaning.
A heavy, right-slanted sans with rounded, smoothly drawn curves and sturdy, compact proportions. Strokes are broadly consistent with subtle modulation, and terminals are clean and mostly blunt, keeping the silhouettes tight and graphic. Counters stay relatively open for the weight, while curves (C, G, S, O) read as controlled and slightly condensed. The lowercase shows a single-storey a and g, with short, sturdy ascenders and a strong, utilitarian rhythm across words.
Best suited to headlines, short bursts of copy, and prominent labeling where impact and motion matter. It works well for branding in energetic categories (sports, fitness, streetwear) and for posters, packaging, or social graphics that need bold emphasis at a glance.
The overall tone is energetic and forward-driving, with a confident, athletic feel. Its thick, slanted forms create urgency and impact, leaning into a contemporary, performance-oriented voice rather than a delicate or editorial one.
The design appears intended as an impactful, slanted sans for display use, combining rounded construction with dense weight to project speed, confidence, and modernity. The consistent shapes and compact spacing suggest a focus on strong word silhouettes and high visibility in large sizes.
Figures are bold and display-minded, with simple construction and strong diagonals that match the italic slant. The punctuation shown (e.g., question mark, apostrophe) appears weighty and consistent with the letterforms, supporting short emphatic statements and headlines.