Sans Normal Okrey 3 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, branding, packaging, confident, sturdy, modern, functional, friendly, impact, clarity, modernity, simplicity, legibility, geometric, blocky, compact, open apertures, flat terminals.
A heavy, geometric sans with broad proportions and a steady, even rhythm. Strokes are thick and largely uniform, with flat terminals and clean joins that keep counters open and legible. Curves are built from near-circular forms, while diagonals (notably in K, V, W, X) feel straight and decisive, producing a crisp, engineered texture. Lowercase shapes are simple and compact, with a single-storey a and g, a round dot on i/j, and generally wide bowls that balance the dense weight.
Best suited for headlines, posters, and branding where a strong, stable presence is needed. The wide proportions and open counters also make it a solid option for signage and short UI labels, especially when set at larger sizes or with comfortable tracking.
The overall tone is confident and no-nonsense, with a friendly neutrality that reads contemporary rather than expressive. Its geometric construction and solid color give it a dependable, utilitarian voice suited to straightforward messaging and bold emphasis.
Designed to deliver maximum impact with clear, geometric letterforms that stay readable while producing a bold, uniform typographic color. The simplified lowercase and clean terminals suggest an emphasis on modern practicality and straightforward communication.
Spacing appears generous enough to prevent clogging at display sizes despite the heavy weight, and the large, open counters help maintain clarity in mixed-case text. Numerals follow the same robust, geometric logic, creating a consistent typographic color across letters and figures.