Sans Normal Pimob 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'FF Good' by FontFont, 'Muller Next' by Fontfabric, 'Remora Corp' by G-Type, 'Engram Pro' by Machalski, 'Noir' by Mindburger Studio, and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, sporty, friendly, punchy, retro, impact, motion, approachability, display clarity, brand punch, rounded, soft corners, oblique, chunky, compact.
A heavy, oblique sans with wide, rounded forms and softly squared terminals. Strokes are uniformly thick, with minimal contrast and a slightly sheared construction that reads as italic rather than cursive. Counters are generously open for the weight, and curves are built from broad circular/elliptical shapes, giving letters a buoyant, inflated feel. The lowercase shows sturdy, simple structures (single‑storey a and g), while figures are large, bold, and highly graphic.
Best suited to display work where impact is needed: bold headlines, posters, event graphics, and short promotional copy. It also fits branding, packaging, and storefront or wayfinding applications that want a friendly, high-energy presence. For longer passages, it works most reliably in larger sizes with comfortable spacing.
The overall tone is upbeat and energetic, leaning toward a sporty, pop, and slightly retro voice. Its rounded massing and forward slant create a sense of motion and friendliness, making the text feel loud, approachable, and attention-seeking rather than formal or restrained.
The design appears intended as a bold display sans that combines rounded geometry with an oblique stance to project speed and friendliness. Its simplified letterforms and heavy color prioritize immediate recognition and graphic punch in advertising and branding contexts.
At smaller sizes the weight and slant can cause tight internal spaces in letters like e, a, s, and 8, so it benefits from a bit of extra tracking and ample line spacing. In headline settings, the big counters and rounded geometry help maintain clarity and a strong, consistent rhythm.