Sans Normal Ifrus 2 is a regular weight, wide, medium contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, ui labels, posters, friendly, casual, modern, approachable, playful, warmth, approachability, modernity, motion, legibility, rounded, humanist, soft terminals, open apertures, monoline.
A rounded sans with an italic forward slant and smooth, monoline-like strokes. Curves are generously circular and corners are softened throughout, giving forms a clean, polished feel without sharp joins. Counters are open and roomy (notably in letters like c, e, s), and the overall rhythm is steady with broad proportions and comfortable spacing. Details such as the simple, straight-topped t and the single-storey a contribute to a straightforward, contemporary construction.
Well suited to brand identities, packaging, and marketing where a warm, contemporary impression is desired. It can also work for editorial pull quotes, headlines, and short-to-medium UI labels where its open shapes and rounded forms keep the texture legible and inviting.
The design reads friendly and informal, with a light, conversational tone suited to everyday communication. Its rounded geometry and gentle slant add warmth and motion, creating an approachable voice that feels modern rather than technical.
Likely intended to deliver a modern, easygoing sans voice that balances clarity with personality. The rounded construction and consistent italic movement suggest a design aimed at friendly display and text applications that benefit from softness and momentum.
Numerals follow the same rounded, slightly calligraphic logic, with smooth curves and minimal angularity. The italic angle is consistent across uppercase, lowercase, and figures, helping paragraphs feel cohesive and flowing at text sizes.