Slab Square Imhi 7 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, sports branding, signage, packaging, industrial, western, sporty, retro, assertive, impact, poster style, ruggedness, mechanical clarity, brand presence, octagonal, chamfered, blocky, stencil-like, compact.
A heavy, block-built slab serif with pronounced chamfered corners and squared-off terminals that give many shapes an octagonal feel. Strokes are consistently thick with small, crisp ink traps or interior notches where counters and joins tighten, helping the dense forms stay open. The rhythm is wide and steady, with flat horizontals, sturdy verticals, and minimal curvature; round letters like O/C/G read as faceted rather than fully circular. Numerals follow the same machined geometry, producing a cohesive, logo-forward texture in both caps and lowercase.
Best suited to headlines and short display copy where its faceted slabs and notched joins can read clearly and deliver character. It works well for posters, sports or team-style branding, bold signage, and packaging that benefits from an assertive, retro-industrial voice.
The overall tone is bold and workmanlike, mixing an old-west poster toughness with a modern, industrial edge. Its faceted slabs and notched details feel engineered and emphatic, projecting strength, confidence, and a slightly playful retro attitude.
The design appears intended as a high-impact display slab that blends classic poster lettering with more mechanical, chamfered construction. Its consistent thickness, squared terminals, and ink-trap-like cuts suggest a goal of maintaining clarity and texture while maximizing visual weight and presence.
The notched/ink-trap detailing is a defining signature, especially noticeable in letters with tight counters (e.g., a, e, s) and at key joins, which adds bite and improves separation in heavy settings. Spacing appears designed for strong word shapes and impact, with a dense, high-contrast silhouette against the page despite the moderated internal openings.