Sans Superellipse Upfu 4 is a very bold, very wide, low contrast, upright, tall x-height font.
Keywords: logotypes, headlines, posters, packaging, esports branding, futuristic, tech, industrial, sporty, confident, display impact, tech aesthetic, branding, squarish, rounded corners, geometric, blocky, compact apertures.
A heavy, geometric sans built from squared-off curves and rounded-rectangle (superellipse-like) bowls. Strokes are consistently thick with minimal modulation, and corners are broadly radiused, producing a smooth, machined silhouette rather than a sharp one. Counters tend to be compact and rectangular, with several letters showing intentionally reduced apertures and tight interior spaces. The overall construction feels modular and engineered, balancing straight segments with softened turns for a robust, contemporary texture in both caps and lowercase.
Best used where impact and a techno-industrial aesthetic are desired: logotypes, large headlines, posters, product branding, and packaging. It also fits esports and sports graphics, UI-like display treatments, and titles where a compact, engineered texture helps create a modern, high-energy impression. For extended reading, its dense counters and heavy texture suggest keeping sizes generous and spacing carefully tuned.
The font projects a futuristic, industrial tone—confident, durable, and slightly aggressive. Its squared curves and compact counters evoke technology, motorsport, and sci‑fi interface graphics, while the rounded corners keep the feel friendly enough to avoid harshness. The result is a bold, assertive voice suited to modern, performance-oriented branding.
The design appears intended to translate rounded-rectangle geometry into a bold display sans that feels modern and engineered. By combining broad radiused corners with tight counters and sturdy strokes, it aims to deliver maximum presence in branding and headline settings while maintaining a cohesive, system-like consistency across letters and numerals.
Key identifying traits include rounded-rectangle bowls (notably in O/0 and similar forms), flattened terminals, and a generally closed-in rhythm that increases visual density. The numerals echo the same geometry, with the 0 appearing as a rounded rectangle and other digits favoring straight, slabby segments. In longer text, the heavy color and tight apertures create a strong block of tone, prioritizing impact over delicacy.