Sans Normal Ammat 3 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, signage, branding, headlines, packaging, modern, friendly, clean, neutral, approachable, versatility, clarity, legibility, neutrality, contemporary, geometric, open counters, rounded terminals, even color, soft curves.
This sans shows clean, geometric construction with smooth circular bowls and gently rounded joins. Strokes stay even throughout, producing a steady typographic color, while counters are open and spacious for clarity. Curves read as true arcs rather than calligraphic modulation, and terminals are mostly straight-cut with occasional soft rounding. The overall proportions feel broad and stable, with simple, highly legible letterforms and minimal stylistic quirks.
Its even stroke weight and open forms make it well suited to interface typography, wayfinding and signage, and general-purpose editorial or marketing copy. The broad proportions also work well for short headlines and brand systems where a clean, contemporary sans is needed without looking overly technical.
The tone is modern and straightforward, with a friendly softness coming from the rounded curves and open shapes. It feels neutral and practical rather than expressive, projecting clarity and approachability in both display and text settings.
The design appears intended as a versatile, no-nonsense sans that balances geometric neatness with approachable softness. It prioritizes consistent construction and easy readability, aiming to perform reliably across a range of everyday communication needs.
Round letters like O/C/S maintain consistent curvature, and the figures follow the same smooth, geometric logic as the uppercase. The rhythm is calm and even, and spacing appears generous, helping the font stay readable in longer lines of sample text.